Marketing
CompleteDTC is a comprehensive solution to help alcohol producers increase sales and build long term relationships with customers. With built-in CRM, email marketing, referral tracking, and Cellar Status – you can manage your customer journey without ever leaving the platform.
Customer Relationship
Management
Customer Relationship Management is the key to success. Our CRM is fully-integrated and records customer information across every touchpoint along the sales journey including reservations, purchase history, club involvement, email communications and so much more. Understanding who your customers are and what they purchase enables your interactions with them to be much more meaningful.
All of your customer data is located within the platform which you can use to segment your audiences and send targeted communications with our email marketing campaign tools as well as personalize their guest experience when they visit your tasting room. Do you have years of data but aren’t putting it to use? Import it into CompleteDTC and you’ll be amazed at what you learn.
Email Marketing
Our robust, all-in-one marketing wizard allows you to engage with your customers and increase their lifetime value by sending targeted messages, at the right time, to the right people. Start by developing a targeted list of customers, then create custom emails using our drag-and-drop email composer. Analytics for each campaign include the ability to see emails down to the individual customer level including open rate, click rate, bounced emails, and unsubscribed.
Referrals
Know exactly where your customers are coming from. Our referral tracking system allows you to track the referral for each order, customer, and club member right from the order screen and customer record. Club members are even given unique referral codes, and can share certain club perks with their friends. There is no better referral than word of mouth.
Cellar Status
Cellar Status was built by CompleteDTC so you could continue to engage with your customers after the sale and share in experiences together. Each customer has their own unique Cellar, showcasing the products they have purchased from you. As a producer, you can add tasting notes, recipe suggestions, serving suggestions, updated tasting windows, and cellaring recommendations. Customers can also write their own notes and reviews. Gone are the days when the relationship with a customer ends when they receive their goods. These updates allow you to stay at the front of their mind and excited by your products.
Outbound calling is a personal touchpoint that increases the relationship with your customer. List management and strong analytics will increase the effectiveness of your outbound calling campaigns. Our Outbound Wizard allows you to curate custom lists based on your sales criteria and assign those calls to individual team members. With the touch of a button, you can process a sale, take notes, and assign tasks from the call list.